Interactive story-telling wasn't a real thing before a quirky start-up, led by an Israeli rock star, gave users the power to disrupt their video content. There's nothing the story-telling industry likes more than layers, and this unique technology made it easy to create and interact with multi-layered stories.
Eko is a multifaceted product, so it seemed appropriate to design their brand with the same complexity. Because, why the hell not. But also because the "flat/white/pastel" corporate approach didn't cut it. We created a gradient that transforms as you scroll deeper into the site and as the visitors encounter new parts of the company story, they are also introduced to Eko's new color-scheme, as seen here on the logo mark produced by Pentagram.
Layered content was the principle that guided the formation of this site. In every Eko story, the viewer unveals new narratives, possibilities, and details as they choose which direction the story will take. Every action reveals another layer of content, or "echoes" of choices, and we were guided by this revelatory mechanism in building Eko's digital presence.
Staking a Claim
goodgood helped Eko transition into the space of the industry leader it has become. No longer a quirky young start-up, the company formerly known as "Interlude" raised significant investments from large funds and needed to up its digital presence. Today, with a brand-spanking new look, "Eko" is postioned as an industry-leader in storytelling, working on content for the largest broadcasting companies in the world.
Visual Design Anchors
Because we opted for a design that breaks the grid and layers the content, we knew visitors needed clear anchors to give the website a sense of structure and hierarchy. Hense the big, bold statement on the left of every page, the images that always lean to the right, and the delicate frame behind the content that keeps it tight.