CLIENT

growmobile

 

It exists to help marketers work seamlessly on dozens of platforms and millions of user types over mobile and social platforms. growmobile’s work is complex and at times highly unclear. goodgood decided to create a coherent, approachable language so its users can concentrate on their jobs as marketers vs. trying to figure out this tool and the apparent advantages of growmobile’s technology.

DESIGN

say hello to friendly social advertising

goodgood decided that the key word was to be “friendly” - accompanied by some other key concepts “trustworthy”, “direct”, “simple”, and researched how the symbol for this could be communicated. 

DESIGN

Tone of voice

goodgood opted for a direct language to be the base for growmobile’s communication in the future. Simple, straightforward statements that communicate our values in the clearest of ways. 

DESIGN

Form

goodgood created a whole pack of simple icons to communicate the most basic terms. The icons allow grow mobile communication in a way that identifies with their target platforms: the mobile / social environments.

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DESIGN

growmobile website

goodgood created a colorful language that shouts "friendly”, "soft", and "happy". It later on became the main way to carry out messages over the blogs, articles and, in fact, every possible channel

DESIGN

Photography Style

We wanted to show how growmobile looks in the real world, for real. Who do we connect with, and how do we impact the users and their user's lives? We had to lay down to guidelines for a successful photography project to communicate this. In a few words: handsome millennials who interact with mobile devices and look happy. Simple? We made it look simple. 

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