A company that set-out to provide innovative advertising solutions and challenge the marketing industry by providing a one-stop-shop solution for getting better ROI, analytics, campaign management, and mobile solutions. 


Strategy Brief

goodgood set out to create the branding and communication strategy for a company in an ever-changing market, who learns the industry and is dynamic on the one hand, and stable on the other. 

Perion is a living organism


Identity definition


goodgood tried to establish one certain truth: Perion is stable enough to be trusted, and dynamic enough to stay current in a fad-driven advertising industry of the 21st century. We started by carefully checking what happened if we turned the “p” to something that keeps changing. Perhaps we should change colors, or textures? The form of the “p” would be the constant, the stable part, and the colors will change, and express dynamism and flexibility.


The "P"

We ended up with a brave client decision - a part of the “P” is stable, and the other part is ever-changing. This way, the company can honestly tell their story of a rigid, non-compromising foundation on the one hand and a creative, dynamic, and flexible outlets and services on the other hand. 


The right “P”

Not all “P” make the cut. goodgood and Perion had to measure the feasibility of this heavy branding task in light of the values we want to communicate. Many “P”s didn't make the cut.



Perion website

goodgood chose to reflect the values of the brand in a dynamic web-platform to allow them to look stable on the one hand and dynamic on the other. It contains ever changing up-do-date content about their awards, acquisitions, and company story in a fixed, classic structure. “The Perioneers” took a front and center place on this platform, since now the pride of the company was on its most important asset - their staff. The site shows their achievements and activities. It attracts better and better talent continuously to the company. 


Innovation everywhere

goodgood challenged the the tech department. We asked them to show how agile they are by inventing a new form of email signatures - ones that change every time a user sends an email. They did just that, and so, owned this process and lived up to the new brand story. 


A PR challenge

goodgood challenged the HR department: We wanted them to create a company culture, and be proud of the group of people they have there. We have introduced internally the term “Perioneers”, and took photos and stories of employees there, for internal communication. Culture, hobbies and connection profiles were created. HR and recruiting became more than a hi-tech recruiting department. We have created exclusivity by giving a story and a face to the people behind the “P”.


Photography: Yael Engelhart, Art Direction: goodgood, Styling: Roza Sinaysky+Liron Shimonie, Makeup: Lina Katzap, Assistant: Scarlett Kagen



Perion Sub brands