CLIENT

tapd

 

A company that decided to help students find jobs right after college: Jobs they'll like, jobs they'll be proud of and passionate about - out of the desire to reduce workplace churn & turnover, and helping students pay off their student loans quickly. 

 

BRIEF

goodgood

We took on the project on all fronts - product planning and design, production management, communication strategy and go-to-market strategy, as well as design of an online service, an SMS service, a mobile app and product pivot and re-brand of the company.

UX

Product planning

goodgood, through basic assumptions about the potential users, created a simple to operate, intuitive and beautiful product, which made it easy and painless to apply to a job directly from your mobile device.

MARKETING

Product vision

tapd wanted to look good for investors. goodgood created the tools for tapd to show the product vision and functionality way before there was anything tangible to show. This helped tapd secure their first round of investment.

LAUNCH

The app

 

 The app asks the user some general questions, and deduces from their education, location and answers what job they should apply for. It then sifts through internet job search sites and finds the best fit, for entry-level student jobs. 

TECHNOLOGY

Get-a-job bot

Launch was planned through a system of campus strategists on 25 school campuses. We have tested market validation by launching ANOTHER service, first: a text service that let users text our bot their dream job and location - and would come back with job opportunities. 5,000 interactions later, we saw students were actively interested in what we have to offer.

text_srvicetext_srvice

STRATEGY

Campus strategists

Through careful relationship management, we have created digital assets and guidelines for the strategists to be able to carry a coherent message throughout, and stay on point, with excellent design and clear call-to-action: Get your next job through tapd.

DESIGN

Financial ranking

After a successful launch, tapd and its investors saw the underlying problem - it's not the jobs, but the STUDENT LOANS that create an impossible job market. tapd set out to eradicate student debt in the United States. goodgood created frank: a trustworthy brand to help you find a service to refinance your student loan, or get proper financial advice in an honest way - to improve your financial ranking in the loan world.

frank-logo_fadetopfrank-logo_fadetop

DESIGN

frank for lenders

To tackle the loan world, tapd / frank needed to be serious, and stable. Lenders will buy and sell data to a loan market player, rather than a quirky start-up. Thus, we have created a trustworthy, stable brand to get lenders to play ball.

DESIGN

Frank for students

 

Same brand, but a more friendly color scheme. When facing students Frank was more than a "loan fixer": Frank is a company who gives you the kind of guidance no one ever gives you - Frank reads the "small print" and takes you, step by step, out of your debt into a future of better decisions.

DESIGN

The bubble

 

The brand is based on transparency, simplicity and honest. Frank uses the talk bubble to express the brand message, in an illustrative way, that keeps frank's words always there, always clear and above all, a promise frank keeps. 

DESIGN

the system

 

To make the message straightforward and simple, we decided the communication will be a set of simple, matter-of-fact obvious set of truths, set in a theoretical conversation between the brand and the user.